Bring back the green color. Bring back the mountains, the trees, the trail/river. Bring back the full word "mountain". We are not afraid of it. Consider a better, more specific slogan than #BeOutdoors.
Update: We've added the ability to read the comments others have left, after you've signed the petition - click "See previous responses" and scroll half-way down the page. Take a look - and thank you for your thoughts, which we forward on (anonymously to you) to AMC Top Brass. We send these true comments to the leadership staff at the AMC.
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https://www.amcpetition.com) with your friends and let us know if there's anyone whe should be sending the comments to by emailing us at mailto:
amcpetition@outlook.com ---
Ok, we know that in our current times, the recent change of Appalachian Mountain Club brandng and logo might seem...minor. Nonetheless, it is an ill-advised branding strategy, which removed images, words, logos and colors that have been working well for the AMC for many many years...just like the trails, woods and mountains we love. Join our petition to ask the AMC to roll it back and stop the organization sliding away from core values.
Supporting this Petition means supporting the AMC. We have few ways to give AMC leadership advice - short of leaving the organization, which we don't advise. This petition seeks to avoid burning our membership cards and leaving a good organization. We want our good ole' AMC back.
Your individual name and details will not be shared with anyone, but we will share your comments with AMC, if you'd like us to.
Want to know more or have questions? Email us at
amcpetition@outlook.comSee below for examples of the new branding/logo/hospitality push. The logos in the header of our petition and at the bottom which have a mountain, a trail, forest trees and the color green are the older logo.